Trying to work outside in winter weather is hard, especially if you’re trying to market or promote a product, brand or service. Eventually, every entrepreneur, business owner, or logo pop up tent owner will run into the same issue. They’re not generating interest and not making sales. Unfortunately, this is all too common in winter weather. No one wants to be outside in the cold, prospective customers are just looking for warmth, and depending on the conditions, closing a sale for your brand can seem like the ultimate challenge. Also, it only makes things worse when your pop up canopy is not cooperating.
Outdoor winter events may seem like something you don’t want no part of however they can reap big rewards for some brands and for others, their presence at these sort of events can be a necessity. There are a lot of tips we can provide on how to set up your promotional pop up tent outdoors in winter weather however what we want to focus on is simple, effective techniques which get prospective customers interested and buying into your brand. At community or corporate winter events, attendees just want to be warm, comfortable, and have an enjoyable time. Here’s how to use that in a pop up canopy context to maximize the sales opportunities in front of you.
Provide heating.
So you’ve got your logo pop up tent and you’ve arrived at your outdoor spot. Don’t forget heating. If you’re not inside in the wintertime and when the wind gets blowing, attendees are going to want to escape the cold. By having a heat source, you create a comfortable and welcoming space attendees will be attracted to. Consider renting or purchasing heat lamps or portable heaters. If you are working with a larger framed tent or pop up canopy, central heating may be an option. If you have the permission and space to do so safely, a fire pit can also be a great option to provide heat and keep an event feeling welcoming.
A warming menu.
Now, providing heating can be expensive and especially for smaller logo promotional tents, there’s not a lot of options with what they can do to provide heat. So enter in warm foods and drinks. Serving items like a small cup of soup or hot chocolate can work wonders at attracting guests, especially on a colder day. It gets people coming to you, which is key in selling in a promotional environment. Then, once they’re there, you have the chance to pitch them. Serving warm foods or beverages can be inexpensive and very rewarding, keeping people around you for longer. Alternatively, if you have a fire pit going at a safe distance away from your tent, you may be able to use the interactive nature of that to cook marshmallows, smores, and hot dogs. Remember, you’re looking to keep people warm, comfortable, and in close proximity to your brand.
Free stuff.
Free things that give people warmth, such as hand warmers, hats, gloves, or something similar make for excellent giveaways. Especially in this environment, you’ll have people coming to you for these things and as they do, you get to immerse them in your colors, logos, and branding. Because it’s something they can use right away, attendees will put on these things and if they’re visible, anyone coming into the outdoor environment will see everyone wearing the same thing. They’re likely to ask where to get them and before long, you have everyone coming to you.
A warm appearance.
If you’re marketing in predominantly outdoor winter environments, the aesthetics you select – color, graphics, logo, and style – should communicate warmth. Studies have found, in cold weather, colors like red can trick a person into thinking they’re getting warmer without experiencing warmth from any source. Choose things that make you appear warm. You may want to incorporate fur or candles underneath your tent – anything to give off a cozy vibe. Some customers even use faux fire to give off the sense of heat and to attract the eye, which in cold weather is already subconsciously happening whether an attendee knows it or not.
Securing the logo tent.
In winter, a big challenge is likely going to be securing your pop up canopy. In most cases, we recommend tent weights as they’re not required to penetrate the ground which may be frozen over. The bonus of promotional tent weights is that they can also be used on grass, gravel, pavement, wood, or stone. Alternatively, you may use an anchor for your canopy or promotional tent. If you’re using spike anchors, you better hope you can physically get them in the ground. If there’s uncertainty about whether they’re hooked into the ground or just deep in snow and ice, don’t use them. When high winds hit, you’re going to want maximum security.
An appropriate appearance.
As a sales agent, you don’t want to be out there freezing your butt off. Make sure you dress the part as a sales agent while still having everything you need to be warm. How to set up with a logo pop up tent in an Ontario winter is to be safe and expect the worst. That way, you’re prepared for whatever comes. Trying to promote in winter is tough enough with everything you need to stay warm. You don’t want to communicate to guests that you’re freezing or not enjoying yourself. After you’re set up, your promotional tent is secure, and everything’s in its right place, take the time you need to stay warm.
If you’re in need of high quality custom canopies and logo pop up tents for all seasons, contact Outlet Tags. We are a leading manufacturer and retailer of promotional tents, with thousands served across Ontario, from Ottawa to Toronto, Hamilton, St. Catharines, London, Kitchener, Peterborough, Barrie, and all around. Choose your own branded canopy package and receive free graphic design, a free wheel bag, and free sand bags included. Right now, get your own customized branded displays and event pop-up tents.
